Carolyn S Dean
Helping dental practices grow with practical marketing, smarter use of AI and better ways of running the practice.

What Carolyn Does
Carolyn is the Founder and CEO of Trilbii, built specifically for the non-clinical side of running a dental practice. It helps teams with marketing, operations, AHPRA advertising compliance and practice management.
Carolyn is CEO and Director of My Dental Marketing, the specialist dental marketing consultancy she has run for more than 17 years, helping practices attract new patients and keep the ones they have.
Carolyn presents on AI, innovation, marketing and practice management at dental conferences, study clubs and webinars across Australia and New Zealand.
Carolyn is the author of Fully Booked: Dental Marketing Secrets for a Full Appointment Book and host of the AI Your Practice podcast.
About Carolyn
Carolyn S Dean is an Australian dental marketing strategist, founder, speaker and author with more than 25 years in marketing and business, including over 15 years specialising in dental and healthcare. She has worked with more than 500 dental practices across Australia and New Zealand.
Her experience spans independent practices through to large dental groups, including her time as Head of Marketing and Customer Experience at Bupa Dental Corporation. In 2018 she was named Australian Dental Industry Professional of the Year by the Australian Dental Industry Association.
Today her work brings together the marketing fundamentals that keep an appointment book full and the practical use of AI to reduce administrative workloads and support practice teams.

Fully Booked
The step by step dental marketing book helping dental professionals attract and retain patients.
Practice success comes from building long term relationships with patients and prospects. Long term patients are more likely to feel satisfied, to refer others to you and to keep using your services in the future.
Fully Booked sets out a practical nine step process to help you make informed choices about marketing your practice, so you can attract new patients and keep the ones you have.


















Work With Carolyn
Whether you are looking at AI for your practice, need marketing advice or want a speaker for your next event, Carolyn would love to hear from you.
