Carolyn S Dean

'Australian Dental Industry Professional Of The Year 2018'

Dental Marketing Expert, Author, Speaker & Consultant

About Carolyn

Named as ‘Dental Industry Professional Of The Year 2018‘ by the Australian Dental Industry Association (ADIA), Carolyn is a widely known author, dental marketing speaker, and dental marketing consultant who works extensively with dental professionals throughout Australia and New Zeland. She is the author of ‘Fully Booked – Dental marketing secrets for a full appointment book’

Carolyn is Managing Director at My Dental Marketing and Wellsites that provide marketing and website services for over 400 practices.

A well-known seminar speaker, Carolyn’s speaks around Australia at many events.

Find out more about Carolyn.

Seminar Trainer

Fully Booked

The definitive step-by-step dental marketing book. Helping dental professionals to successfully attract and retain patients.

As a dental professional, you are facing unfamiliar challenges running and marketing your practice.

You are confronting:

  • Increased competition (both locally and abroad).
  • An oversupply of dentists.
  • Ever-rising practice operating costs.
  • More marketing-savvy patients.

To achieve practice success, it is essential to build long-term relationships with patients and prospects. Long-term patients are more likely to feel satisfied. It is they who welcome the opportunity to refer others to you and who will continue to use your services in the future.

It is now more critical than ever for you to make informed choices regarding how to market your dental practice in order to consistently attract new patients and retain current ones.

Carolyn S Dean has written ‘Fully Booked – Dental marketing secrets for a full appointment book’ to take the hard work out of dental marketing.This dental marketing book describes a proven nine-step dental process that will work for any dental professional (practice owner, practice manager, or marketing consultant) who wants grow their practice using dental marketing


Henry Schein Halas Michael Fahey – National Sales Director, Henry Schein Halas " One of the keys to success of any business is our ability to effectively market our business and establish long term successful relationships with our customers. As the level of change and competition intensifies in the dental profession, it is critical now more than ever to focus on these key areas of business success. “Fully Booked – Dental marketing secrets for a full appointment book” provides a step by step guide covering the core fundamentals of a successful dental practice marketing plan. It takes out the complexity and jargon and provides a realistic, tangible and implementable approach for any practice looking for success. This book is a must read for any current or new practice owners, principal, practice managers or those involved in running a dental practice and wanting to take their practice and patient relationships to the next level. " Prime Practice " I can thoroughly recommend ‘Fully Booked’ by Carolyn S Dean to any dentists who want to get to grips with their dental marketing and understand the essential elements required to promote their practice in the most effective manner. In my experience of working with Carolyn and recommending her services to Prime Practice clients, I have found her to be an ethical, knowledgeable, and excellent consultant who specialises in dental marketing. The steps outlined in this dental marketing book shine a light on topics such as marketing touch points, practice branding, internet marketing, blogging and all the different types of internal and external marketing needed for a dental practice operating in today’s competitive environment. Using this knowledge and following Carolyn’s advice will enable you to raise your business above the bar, increase your patient-base and stay ahead of your competition. Whether you wish to outsource your marketing activities or improve them within your practice, arm yourself with the expert guidance in ‘Fully Booked’ and follow the steps to dental marketing success. " Dr. Phillip Palmer, Chairman, Prime Practice Julie Parker Dental Management "‘ Fully Booked’ is a much needed book for the dental industry and Carolyn S Dean is the perfect person to have written it. Carolyn’s wealth of knowledge and experience in the marketing of dental practices, especially in the realms of online opportunities, means she has become a highly sought after expert for dental surgeries. She gives insightful and practical advice throughout and her lessons for navigating online promotion of businesses. Her knowledge is invaluable. I recommend this book to every dental practice, from start-ups through to well established surgeries. I know Carolyn to be very driven and focused and admire the success she generates in her life, and in the businesses she works with. " Julie Parker, Julie Parker Dental Management Bite Magazine " In the ten years I’ve been the editor of Bite dental magazine, I’ve come across quite a few marketing ‘experts’—some legitimate, many not. Carolyn S Dean is one of the former—the real deal when it comes to marketing expertise, which you can tell by reading this book. The advice in ‘Fully Booked’ is spot-on, is specifically tailored to dental practices, and is wonderfully comprehensive. I love the checklists at the end of each chapter, which help you keep up with a lot of detailed, smart and actionable information. For any dentist concerned with attracting and keeping patients in this day and age, ‘Fully Booked’ is a must-read. " Rob Johnson – Editor,  Bite Dental Magazine Software of Excellence " The reality is the practices that Software of Excellence work with have limited experience and expertise when it comes to running a dental practice as a business.  As the world of running a dental practice gets more competitive and complicated it is critical to understand the key elements that are going to make you successful and move from a good practice into a great business. This book gives a fantastic overview of marketing, breaking down the jargon and highlighting the key aspects that you need to understand and implement to grow your practice.This is a must read book and highly recommended to everyone involved in developing a successful dental practice. " Jonathan Engle,  General Manager APAC/ International Marketing Director, Software of Excellence  Centaur Software " In  “Fully Booked”, Carolyn S Dean has produced an invaluable read and reference for Dental Practice Owners and Practice Managers. If you want to get serious about marketing in dentistry and especially the new expanding world of online presence, then start here! From basic concepts and expanding to a well-structured step-by-step plan, Carolyn guides the reader with experience and skill on the road to success. I highly recommend her book, well done Carolyn! ” Dr Frank Papadopoulos, Dentist and Founding Co-Director Centaur Software – Dental4Windows SQL / MediaSuite ADPA " A refreshing idea that is long overdue! When we study to become Dental Professionals, we learn all aspects of work within our scope. We become competent in daily practice but not, unfortunately, business generation and best practice. This book is unique in that it gives insights, common and revolutionary, to maximize our working day. It does this by putting forward ideas that can help market your practice, fill patient appointment books and maintain patient retention allowing us to do what it is we love to do, treat patients! ‘Fully Booked’ is recommended reading for all Dental Prosthetists, Dentists, Dental Hygienists and Therapists, practice managers and people interested in great ideas to maximize business outcomes. " Abe Awakian, President, ADPA NSW Milford " I have floundered around with marketing for my dental practice over the years. The organisations I have used to help me, with hindsight, have not really had a clue about marketing a dental practice & the results I have achieved have been random & disappointing; invariably leaving me with the feeling that someone other than myself has profited from the exercise. Using Carolyn S Dean’s team to market my dental practice is a no brainer. I find I am several steps ahead with each marketing project because My Dental Marketing understands the dental industry from top to bottom and has a compelling solution, backed up with data and results from campaigns run in similar “dental” circumstances. Why spend your time & your money inventing a surf board when clever people like Carolyn Dean are already here riding the wave for you. " Dr. Andrea Clarke BDS, Milford Dentists & Hobsonville Point Dental, Auckland PADA " Carolyn S Dean has demystified the cloud of noise that is marketing. In ‘Fully Booked’ , she sets up clear pathways to enhance your dental practice using the latest marketing techniques. ‘Fully Booked’ starts by showing you how to clarify the core reason that you are in practice along with your passion and your ‘why’. It then explains how to identify the ‘DNA of your brand’ and how to create targeted marketing campaigns to grow your dental practice and get more patients. Whether you starting your dental practice from scratch or addressing your current position ‘Fully Booked’ needs to be read. " Ian Shapland, National Business Development Manager, Elite Fitout Solutions and President, Australian Dental Industry Association (Queensland Branch) Tooth Sparkler " Carolyn’s latest book, ” Fully Booked”, brings clarity to the murky waters of dental marketing. Her new book is a game changer to dentists in Australia. As dentists in private practice, we can undertake the most complex of dental procedures in small dark spaces but are literally in the dark when in comes to the business side of our practices! The moment I started reading Carolyn’s book she made the daunting concepts associated with dental marketing coherent and intelligible. Her step by step process and writing style makes “Fully Booked” a joy to read and empowers me to dive in and explore the world of dental marketing so my practice can thrive with me at the helm. " Dr Sara Lonergan, Tooth Sparkler Family Dental Care  MW " When a great idea or a new book comes along people often say “why hasn’t someone thought of that before?”. This book goes much further than just attracting patients to your practice but makes you think about why you are in business and the importance of incorporating marketing into your overall business plan. Most of the book is equally relevant to non-dental businesses and on that point I have had my business’s website (MW Partners , Specialist Dental Accountants and Tax Advisers) established and maintained by My Dental Marketing. With the business of dentistry becoming more competitive than ever, I believe this book is a must read for every dentist who wants to be educated on the core principle of marketing as part of a strategy to run a successful practice. " Albert Gigl, Principal, MW Partners – Specialist Dental Accountants and Tax Advisers Greenwood " Over the last 10 years the face of Dentistry in Australia has gone through major change. There has been a large influx of foreign dentists and more dental schools have been built graduating far more dentists than the profession requires. Corporates have been allowed to purchase dental practices and with huge amounts of money behind them and business experience, they can weigh out market private practices. Combined with this, patients are more savy with their spending habits and more selective in who they go to for dental treatment. The internet revolution and easing of advertising restrictions has totally changed the way we need to market our practices. Certainly gone are the days we can just open our doors, do good quality dentistry and patients will flock to us. Most general private practices today are certainly struggling to keep their appointment books full. So this timely book is a well thought out, comprehensive insight into the state of dentistry in Australia today explaining the steps necessary to succeed in marketing, getting and retaining patients. With decades of experience in marketing as well as working with dentists and dental practices Carolyn is uniquely positioned to share her vast knowledge in this field. " Dr. Jeff Brown, Principal Dentist, Greenwood Dental Healthcare " Carolyn S Dean’s book is a must read for any dentist who is planning to flourish over the coming years. Her expertise and insight are real eye-openers to what many dentists consider the “Black Art” of Marketing. The nine step plan in ‘Fully Booked’ is a road map to success that every dentist can follow. Carolyn’s wealth of industry knowledge positions this book as the premier publication for all Australian dentists. " Steve Daley, Director Healthcare Financial Strategies Advanced " This is a book that helps every day Aussie dentists decipher and survive the ever changing online marketing arena. It is easy to read and very informative. I have known Carolyn for many years, she setup my website and couldn’t be more thankful for the great job. " Dr. Saif Hayek, Founder Advanced Dental Services  Western Pacific " The success of your dental practice is significantly influenced by your marketing ability, however these skills are rarely taught at university. Carolyn’s dental marketing book will help you overcome this shortfall by providing you with an accelerated marketing education. Carolyn has a rare ability to translate marketing speak into plain English, and provides a roadmap that will allow you to develop your dental practice to the level you would like it to be. " David Hazlewood, Dental and Medical Financial Planner for Western Pacific Financial Group  Author of Clinical Trials – How Successful Doctors Navigate The Constantly Changing Medical System To Achieve Financial Well Being  Plateau " At last an easy to read, practical book on Dental Marketing. With a strong focus on attracting new patients and keeping the current one’s loyal, “Fully Booked – Dental Marketing secrets for a full appointment book” is a great resource for every dental practice. It is filled with business building strategies that can be implemented immediately and are relevant in the Australian marketplace. As a marketing professional for 25 years, and more recently business manager for Plateau Dental Care, I found working with Carolyn and her team invaluable. Her structured approach to marketing makes sense and is cost-effective. In this competitive climate a proactive marketing plan is essential to business success. " Toni Black, Business Manager, Plateau Dental Care


If you are looking to find out more about Carolyn, about ‘Fully Booked’ or for a passionate keynote or practical workshop please call, email or fill in our contact form.

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