Carolyn S Dean
AI and Dental Marketing Strategist, Entrepreneur, Speaker and Author
You run a great practice. I help make the work around it easier.
For more than 20 years I have helped dental practices grow with smart marketing, better systems and, more recently, the sensible use of AI. More than 500 practices across Australia and New Zealand later, the goal is the same: a full appointment book and a team with time for patients.
Practices grow when the basics are done well, consistently.
The practices that grow steadily tend to share the same foundations. They know which patients they want more of, their team follows simple systems, and the right tools handle repetitive work. That thinking sits behind everything I do, from advising practice owners to the platform we have built at Trilbii.
Clarity
Knowing who your ideal patients are, which treatments you want more of and what your numbers are telling you.
Systems
Recalls, reactivation, phone skills and simple processes that keep the appointment book full without relying on one person.
Leverage
Using AI and the right tools to take repetitive admin off the team, with human review kept where it matters.
Three ways to work together, depending on where your practice is.
Trilbii
Trilbii is built specifically for the non-clinical side of running a dental practice, helping teams with marketing, operations, AHPRA advertising compliance and practice management.
My Dental Marketing
Branding, websites, SEO, paid search and social media built for dental practices by the team I have led for more than 17 years, helping practices attract new patients and keep the ones they have.
Marketing Consulting
One to one guidance on launch strategies, retention and recall, your online presence and the numbers that matter, such as marketing budgets and agency fees.
Sessions for dental conferences, study clubs and teams.
Keynotes and workshops built around what is working in practices right now, with clear steps attendees can take back to their team the following week.
Fully Booked and AI Your Practice
Fully Booked: Dental Marketing Secrets for a Full Appointment Book sets out a clear, step by step approach to attracting new patients and keeping the ones you have.
On the AI Your Practice podcast I talk with dental leaders, technology experts and practice owners about where AI genuinely helps a practice today.
What practice owners say
A well run practice and a team with time to breathe can go together.
Tell me where your practice is now and where you would like it to be. We will work out the best place to start.