The Dental Practitioner

Podcasts for the Dental Profession

The ADA NSW Centre for Professional Development presents a series of podcasts for dental professionals. Listen to some great interviews with healthcare professionals, industry experts and CPD course lecturers as they talk about the dental landscape in Australia and growing trends in dentistry and oral healthcare.

Marketing Your Practice

Marketing for your dental practice is an often misunderstood task and ensuring you are not wasting time or money is paramount to getting the best possible return on investment. ADA NSW CPD Marketing Executive Adam Szabo speaks with Carolyn S Dean, author of ‘Fully Booked – Dental marketing secrets for a full appointment book’ and Managing Director at My Dental Marketing. Carolyn offers her insights into the key areas for consideration when it comes to marketing your practice

Listen to the Podcast



  • Published: Mon, 9 Sep 2019
  • Duration: 30 mins 20 secs
  • Interviewer: Adam Szabo
  • Interviewee/Lecturer: Carolyn S Dean
  • Related Course / Event / Links: My Dental Marketing

The Dent Podcast

Building a truly profitable marketing agency is rare. Writing a book that’s profitable from the day it’s published is rarer still. Carolyn Dean has done both.

On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all.

As they say, revenue is vanity and profit is sanity. The experiences of marketing expert, entrepreneur, author and speaker, Carolyn Dean proves this point in spades. In this very in-depth and personal conversation, Carolyn reveals how she built her agency, My Dental Marketing, and how she became a leading key person of influence in the dental marketing space – and believe me there was a few obstacles along the way.

If you’re looking for ideas on how to become more profitable, build better systems and processes, how to leverage your time as an influencer rather than working in your business, then you’re going to get a lot out of this conversation.

Here’s just some of what Carolyn shares with us:

  • The dark early days of grinding out business
  • Dealing with disruption and intense competition
  • How she niched down her business
  • How she made a profit on the actual launch of her book
  • Crowdsourcing the book content
  • Making a small business look like a big business
  • How she built her business on industry partnerships
  • The importance of systems and processes
  • The value of awards
  • Her journey to becoming a key person of influence