Dr. Phillip Palmer ran a successful dental practice in the Sydney CBD for 34 years. He has been involved in teaching dental practice management since 1995 and he is Chairman of Prime Practice Australia P/L. Through Prime Practice, he has helped thousands of dentists to reach their goals, increase their income, and enjoy their practices more. He has lectured around the world on practice management topics and has a deep understanding of all the different management, financial and professional issues that face dentists. He is regarded as Australia’s leading expert in the business of dentistry.