There’s nothing like the New Year that makes you reevaluate everything. Your dental marketing might be in a bit of a rut or you didn’t achieve what you planned in…
Setting up a new dental practice can be a daunting and at some times overwhelming task. Many practices make the mistake of focussing solely on the build of the new…
Search engine optimisation (SEO) is the on-going process of making sure your website performs as well as possible on specific search engine searches. The key distinction between paid and organic…
Your external marketing is directed at prospective new patients who do not know you. You need, therefore, to create a consistent marketing message for use in your external communications that…
So where do you start? Which type of marketing is best for you and your practice? Which is more important, internal marketing or external marketing? Many people believe that one…
Do you know what your patients are saying about you? Do you know what your patients are saying about you behind your back? Do you know that your patients are…
Dental marketing planning Successful dental practices establish clear short-term and long-term goals before establishing detailed and incremental plans to achieve those goals. Without clear goals, progress and success cannot be…
Why hold a dental open house event In my opinion, there is really no more friendly way to say thank you to your existing patients and hello to your future…
Maximising dental recalls An effective dental recall procedure is the best way to keep patients attending regularly. This obviously needs to run alongside educating your patients on the importance of…
The value of dental patient referrals The best patients have always and will always come through word of mouth. You’ve probably seen this in your practice for many years. It…