Dental Marketing Ideas In today’s competitive market, dental practitioners must be vigorous with their dental marketing campaigns or risk losing even the share of market they already claim. Technology has…
Promotional dental marketing People are procrastinators; particularly when it comes to dentistry, they need a reason to come back in to see you. Incentive-based marketing is a great way to…
The Dental Marketing Success Nine-Step Process The purpose of ‘Fully Booked’ is to take the hard work out of dental marketing. It uses a nine-step dental marketing process that will…
So where do you start? Which type of marketing is best for you and your practice? Which is more important, internal marketing or external marketing? Many people believe that one…
Do you know what your patients are saying about you? Do you know what your patients are saying about you behind your back? Do you know that your patients are…
When a practice starts to think about using social media for dentists, I am very often asked: “Which of the social media apps and websites should I focus on my…
A critical principle when looking at your external dental marketing is the concept of frequency versus reach. Reach and frequency are terms generally used when planning advertising campaigns. However, the…
It is time to embrace marketing As a dental professional, you are facing unfamiliar challenges running and marketing your practice. You are confronting increased competition (both locally and abroad), an…
The value of dental patient referrals The best patients have always and will always come through word of mouth. You’ve probably seen this in your practice for many years. It…
There are a number of dental marketing challenges that dentists face with promoting their practice. The most common issues include: They have little or no marketing skills, as dental schools…