Dental Marketing Secrets for a Full Appointment Book


Marketing your practice to attract the right kind of patients, to keep them active and to ensure they refer you is no easy task.

The objective of this talk is to help dental professionals better understand how to effectively market their practice, build long-term relationships with their patients and take the hard work out of dental marketing.

Course Synopsis

You may realise that marketing your dental practice is getting harder as there are more and more ways to market your practice. The rapid changes in online marketing are forever changing and it is almost impossible to keep up.

You therefore want to be able to focus your main energy on running your dental practice. You want to know that you are using the right marketing tools and techniques to ensure that you are attracting the right new patients, and creating a long-term relationship with them.

This talk covers a 9-step systematic process in marketing a dental practice that when done correctly, ensure that dental professionals will not only have an understanding of what they could be doing to successfully market their practice but also enable them to plan, track and execute marketing campaigns in an effective manner.

The following are the 9-steps to build your relationships with your patients and to successfully market your dental practice:

  • STEP 1. Get back to basics
  • STEP 2. Start with a plan
  • STEP 3. Build the right foundation
  • STEP 4. Attract the right patients
  • STEP 5. Reactivate and retain your existing patients
  • STEP 6. Build your referrals
  • STEP 7. Learn to listen
  • STEP 8. Build your relationships, partners and profile
  • STEP 9. Remember to review, reflect, revise and retry


Carolyn S Dean.

Author and CEO of My Dental Marketing

Speaker Biography

Carolyn S Dean is the author of ‘Fully booked – Dental marketing secrets for a full appointment book’ and is the Managing Director at ‘My Dental Marketing’. Carolyn is a widely known seminar speaker and dental marketing consultant working extensively with dental professionals.

Carolyn has over 21 years experience in sales and marketing, working with some of the largest global IT organisations in the UK, USA, Europe, South Africa, Asia and Australia. Over the last 10 years she has specialised in the area of the dental, medical and health care profession.

Carolyn is Managing Director at My Dental Marketing award winning specialist in marketing services and website design for dental, medical and healthcare professionals. They currently manage a portfolio of over 300 practices. They provide marketing solutions solely in the dental and medical space. As a consequence Carolyn has gained a deep understanding of this profession’s problems and pain points.