Setting up a new dental practice can be a daunting and at some times overwhelming task. Many practices make the mistake of focussing solely on the build of the new practice, the equipment and hiring staff and forgetting about how they will actually bring patients into the practice. While these are all critical steps, what is the point of having a beautiful new practice with amazing staff if nobody knows you exist because you are not marketing effectively?
Marketing your new dental practice is not as simple as opening the doors and hoping for the best. With the current oversupply of dentists in Australia, it is more critical than ever to have a well thought out marketing plan to marketing your practice and bring in new patients.
You can have the best dental skills in the world, but if you are not marketing, no one will know that you’re open for business, you won’t ever get the chance to show your skills.
New Dental Practice Marketing Framework
Over the past 9 years and working with over 500 dental practices in Australia, My Dental Marketing has developed a proven framework and 6 step phased approach to launching and growing a dental practice. We call this out ‘New Dental Practice Marketing Framework’
1. Marketing Planning
You need to have a marketing plan and strategy before you open your practice. You need to answer questions such as. What kind of patients are you trying to attract to your practice? What makes your different from your competitors? How are you going to attract these patients into your practice? What are your goals for your practice? What will your marketing budget look like in the next 6 and 12 months?
2. Marketing Foundations
Australia has an oversupply of dentists; it is more critical than ever to brand your dental practice to stand out from your competitors. As a new dental practice you need to understand that:
- You are competing against businesses with large marketing budgets
- Your patients and potential patients are bombarded with marketing messages
- Patients expect more from your marketing
Invest wisely in the foundations of your marketing –
- Branding – you have one chance to make the right first impression and one chance to create a brand that reflects the values of your practice and appeals to your target market.
- Website – Your website is the hub of all of your marketing efforts. It needs to reflect your brand, be up-to-date and designed to convert new patients and highlights what makes your different from your competition and why patients should come and see you.
3. Practice Launch
When you launch your practice you need to have thought about how you will attract those initial patients into the practice and how they will hear about you.
4. Attract Patients
All practices need to have a flow of new patients into the practice. You need to strategies and campaigns in place to keep the patients coming. Every practice has a limited marketing budget so you need to know what the strategies will work for your practice and what delivers that best return on investment for your marketing spend.
While most practitioners focus on getting new patients into their practice, very few know how to effectively attract the right kind of patients with the most effective marketing campaigns.
5. Retain Patients
Many practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain those they already have. It’s also far easier to keep existing patients than to get new. Did you know that acquiring new patients is expensive (five to ten times the cost of retaining an existing one), but the average spend of a repeat patient is 67% more? It is critical to have a well thought out and consistently executed marketing strategies to keep your patients in your practice.
6. Review and Refine
There is no point in creating and implementing a marketing plan unless you also track its successes and failures. You need to understand what marketing elements are working and look at the elements that aren’t. Marketing strategies can become out-dated as the marketplace changes. Your practice should regularly reassess and modify your marketing programs accordingly.
New Dental Practice Marketing Packages
Everything you need to attract patients and grow your new dental practice
We have a number of packages suitable for new dental practices. contact us to find out more
Why My Dental Marketing
“My Dental Marketing exists to help dental practices become fully booked.
Stay ahead of their competition. Attract and retain patients.
And be in control of their business.”
Founded in 2009, My Dental Marketing has proven results in supporting dental practices to improve their marketing, attract more patients, and stand out from competitors.
We are the trusted marketing consultants with specialist expertise in the dental industry. My Dental Marketing is passionate about helping dental practices attract and retain patients by delivering focused marketing solutions and consulting to suit a practice’s needs. We understand that all practices are different and have different needs, different goals, and a huge range of different experiences behind them when it comes to marketing their practice.
My Dental Marketing has worked with over five hundred dental and medical professionals in Australia.
We will:
- Become a part of your team – working with you every step of the way and becoming a trusted advisor.
- Watch on your behalf for market trends, provide advice and guidance.
- Review all ways available to market your business and to help you find the most useful and relevant options for your situation.
Why Us?
- We are dental and medical website design specialists – working only in this field.
- We are passionate about delivering marketing strategies that work.
- Our level of service delivery is unsurpassed. We deliver our services in a caring and customer focused way, assisting you throughout the design and development process.
- All our work is carried out in Australia and not shipped overseas. This means that you have input at every stage of your website and also know that you are supporting the Australian economy.
- We can provide many clients willing to take reference calls and provide testimonials about our services.
What our clients say:
I could not be happier with the team at My Dental Marketing! From the first consultation with Carolyn, right through to delivery of our new branding and website, I found all involved to be highly professional, knowledgeable, helpful and friendly.
Our dealings with My Dental Marketing were timed alongside our practice relocation, which meant that complications with the move were bound to arise through the process. I found the team very understanding of our situation and respectful of the deadlines, which needed to be met in order to keep our overall project well managed and on track.
I highly recommend My Dental Marketing to any other dental practice considering re-branding or launching a website of their own. Our website is so good that we are now run off our feet! These guys know their stuff!
Donna Gebbett – Practice Manager, Clarence Dental Centre
My Dental Marketing has provided state of the art website solutions for my company. Carolyn Dean manages a team of designers and website experts in a very detailed and professional manner.
Every day I admire the precision and quality of My Dental Marketing services and I am really enjoying the benefits. It added an enormous value to my company.
I highly recommend My Dental Marketing, once you start dealing with My Dental Marketing you will never want to do things by yourself anymore and without their help.
Saif Hayek – Advanced Dental Services
I approached several companies when looking to create a branding and website for our dental practice. I chose My Dental Marketing because they were extremely professional, competitive in price and their thorough quote gave me the confidence of no hidden extras.
I am thrilled with our marketing and cannot speak more highly of all of the staff I have worked with at My Dental Marketing. I value integrity in my business relationships and am delighted to have this association with My Dental Marketing.
Anna Reid – Romsey Dental
New Dental Practice Marketing Packages
Everything you need to attract patients and grow your new dental practice
We have a number of packages suitable for new dental practices. contact us to find out more