Carolyn S Dean

38 posts

Named as 'Australian Dental Industry Professional Of The Year 2018', Carolyn S Dean is the author of ‘Fully booked – Dental marketing secrets for a full appointment book’ and is the Managing Director at My Dental Marketing. Carolyn is a widely-known seminar speaker and dental marketing consultant working extensively with dental professionals.

7 Dental Marketing Mistakes & What to Learn From Them

dental marketing, dental marketing mistakes

3 years ago

As a dental professional, you are facing unfamiliar challenges running and marketing your practice. You are confronting increased competition (both locally and abroad), an oversupply of dentists, ever-rising practice operating…

Using Email Newsletters To Solve Your Patient Retention Worries.

Dental communication, dental newsletters

3 years ago

The value of patient retention Many dental practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain those they already…

4 Free Dental Marketing Ideas

dental marketing, dental marketing ideas

4 years ago

Dental Marketing Ideas In today’s competitive market, dental practitioners must be vigorous with their dental marketing campaigns or risk losing even the share of market they already claim. Technology has…

How to use promotions for your dental practice

Dental Advertising, dental advertising ideas, Dental communication, dental marketing, dental marketing ideas

4 years ago

Promotional dental marketing People are procrastinators; particularly when it comes to dentistry, they need a reason to come back in to see you. Incentive-based marketing is a great way to…

How Do I Know Which Type of Dental Marketing is Best?

blog, dental marketing, marketing for dentists

4 years ago

So where do you start? Which type of marketing is best for you and your practice? Which is more important, internal marketing or external marketing? Many people believe that one…

Online Reputation best practice for your dental practice

Dental communication, dental marketing, Patient communication

4 years ago

Do you know what your patients are saying about you? Do you know what your patients are saying about you behind your back? Do you know that your patients are…

Social media for dentists top priorities

dental marketing, , ,

4 years ago

When a practice starts to think about using social media for dentists, I am very often asked: “Which of the social media apps and websites should I focus on my…

Critical aspects for your dental marketing – addressing frequency versus reach

Dental Advertising, dental advertising guidelines, dental advertising strategies, dental marketing, dental marketing plan

4 years ago

A critical principle when looking at your external dental marketing is the concept of frequency versus reach. Reach and frequency are terms generally used when planning advertising campaigns. However, the…

Why patient communication is key to your dental marketing success

dental marketing, dental marketing consultants, dental marketing ideas, Patient communication

4 years ago

It is time to embrace marketing As a dental professional, you are facing unfamiliar challenges running and marketing your practice. You are confronting increased competition (both locally and abroad), an…